Emilio Goodfriend is an account executive at ReputationDefender, a subsidiary of Gen Digital. There, he handles every step in the sales cycle, from cold calling and prospecting to contract negotiation and deal closing. His role also involves conducting discovery calls and demonstrating products in order to create solutions that meet client needs. Additionally, Emilio Goodfriend collaborates closely with sales development representatives and customer success teams to foster strategic alignment and seamless client experiences.

Utilizing CRM tools such as Salesforce and Outreach, Mr. Goodfriend maintains a pipeline of opportunities oriented to support forecasting accuracy and data-driven decision-making. His consultative approach and communication skills have contributed to his professional successes. For example, he exceeded quarterly revenue targets at ReputationDefender during his early years there. His commitment to strong work ethic and driving value has also earned him recognition, including the 2025 sales kickoff Hustler Award.

Prior to his current role, Mr. Goodfriend worked as a sales development representative at ReputationDefender. In this capacity, he worked on lead generation and prospecting. Emilio Goodfriend holds a bachelor of science in exercise and wellness from Arizona State University.

Emilio Goodfriend